World Pet Expo 2026 brought pet lovers, businesses, advocates, and industry professionals together for four days of activities and discovery at the World Trade Center Metro Manila from September 24 to 27. Organized by Worldbex Services International (WSI), the expo’s second edition carried the theme “The Fur-fect Partner,” celebrating the bond between people and their pets while highlighting the growing pet industry in the Philippines.

The event opened on September 24 with a ceremony hosted by radio DJ and events host Tina Ryan. Industry leaders, government representatives, and distinguished guests attended the opening, including WSI Managing Director Jill Athnie Ang, who described the expo as a platform for bringing the pet industry together and building a stronger community. Messages were also delivered by representatives of the ABS-CBN Foundation, World Trade Center Metro Manila, the Bureau of Animal Industry, the Pasay City government, and the Department of Trade and Industry.

More than 50,000 people registered ahead of the event, surpassing the previous year’s pre-registration turnout. The first edition had welcomed over 35,780 visitors and 16,840 pets, with 122 exhibitors across 229 booths. Building on that debut, the 2026 expo brought together a broad range of exhibitors and experiences focused on dogs, cats, aquatic life, birds, exotic pets, grooming, veterinary care, wellness, pet technology, and retail.

Competitions and showcases were among the event’s highlights. The program featured cat and dog grooming competitions, a cat competition, a rabbit and cavy show, and the Pawshion Show. Aquatic enthusiasts gathered for the World Betta Showdown and the Deep Blue International Molly and Guppy Competition, while other events included the Syrian Hamster Competition, World Bully Competition, and WPE Cluck and Crown fancy chicken and Ayam Serama tabletop show.

Visitors could also attend expert talks, educational seminars, live demonstrations, and interactive activities. Together, the program made the expo more than a marketplace: it provided a space for education, animal welfare, industry development, and connection across the pet community.

By bringing pet owners and industry stakeholders together, World Pet Expo 2026 celebrated the role of pets in Filipino households and the people and businesses working to support their care. Its second edition continued the event’s effort to foster a more connected, informed, and responsible pet community.

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The World Pet Expo 2025 is currently in full swing at the World Trade Center Metro Manila, marking a historic milestone as the first-ever edition of this exciting event dedicated to the Philippines’ rapidly growing pet industry. Organized by Worldbex Services International (WSI), the expo officially opened on September 25 and will run until September 28, 2025, offering four days of immersive activities, showcases, and industry insights designed to celebrate and elevate pet care in the country. The grand opening was marked by a lively ceremony held at the Main Lobby of the World Trade Center, attended by distinguished guests, industry leaders, government officials, and pet enthusiasts.

Attendees entering the venue are greeted by a vibrant display of over 150 exhibitors showcasing the latest in pet products and services. From premium pet foods and grooming essentials to innovative toys and comfortable beds, the lineup aims to provide pet owners with everything they need to give their fur babies the best care possible. The expo is not just about shopping; it’s a dynamic hub of entertainment and education. Visitors can enjoy various exciting activities, including the highly anticipated pet fashion shows such as “Fur All Nations,” the “PCCI Fashionista Pooch,” and the “Doggo Costume Contest,” which highlight the creativity and style of pets and their owners. For those interested in showcasing their pets’ talents, the “Best Bully 2025” competition will feature American, French, and Exotic bully breeds, while the “Cat Showdown” will celebrate the charm and beauty of feline friends.

In addition to these competitions, the expo offers interactive experiences like the Doggo Dash, a fun-filled challenge for dogs to showcase their agility and speed, and the Doggo Hotdog Eating Contest, which promises a delightful and humorous spectacle. Art lovers can participate in the Paw-na Lisa workshop, a creative painting activity where pet owners can bond with their pets while creating masterpieces together. The Pet Activity Areas provide open playgrounds for dogs and cats to play freely, encouraging socialization and exercise.

Educational sessions at the WPE Summit feature industry experts, veterinarians, and innovative entrepreneurs discussing the latest trends, solutions, and welfare issues affecting pets today. Meanwhile, live segments like TailTalk and the Pet Lab offer online viewers an inside look at the newest products and industry developments, making the event accessible to a broader audience. The partnership with the ABS-CBN Foundation Inc. underscores the expo’s commitment to social responsibility, with proceeds supporting charitable initiatives for animal welfare.

The World Pet Expo 2025 aims to foster stronger community ties, promote responsible pet ownership, and provide a platform for industry networking and collaboration. It is a celebration of the human-animal bond, emphasizing the importance of compassion, innovation, and education in pet care. Visitors are encouraged to register for free through the official website and stay updated via the expo’s social media pages. With its lively atmosphere, diverse activities, and focus on industry growth, the World Pet Expo 2025 promises to be a memorable event for pet lovers and industry stakeholders alike. It is poised to become an annual highlight in the Philippines’ pet community, inspiring a more compassionate, informed, and joyful approach to caring for our beloved fur friends.

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