The 19th Manila Foods and Beverages Expo (MAFBEX) 2025 has successfully concluded, marking another milestone in the Philippines’ premier food and beverage industry event. Held from June 11 to 15 at the World Trade Center in Manila, the expo drew an impressive crowd of industry professionals, entrepreneurs, and food enthusiasts, reaffirming its status as the region’s leading F&B showcase.

The event was officially inaugurated with a grand ribbon-cutting ceremony attended by distinguished guests, including Honorable Senator Mark Villar as the keynote speaker, alongside other prominent figures such as Honorable Secretary of the Department of Agriculture Francisco Laurel, Jr., represented by Assistant Secretary Philip C. Young, and Pasay City Mayor Imelda Calixto-Rubiano, represented by Ms. Angelica Roa-Yu. The ceremony also featured Roberta Lopez-Feliciano, Managing Director of ABS-CBN Foundation Inc., who expressed her appreciation for the ongoing partnership with Worldbex Services International, the event’s organizer.

Following the ribbon-cutting, attendees enjoyed a lively opening act with Chef Abi Marquez, who showcased her culinary talent through a live demonstration of her signature dish, “Puto Maya with Hot Chocolate Batirol.” Throughout the five-day expo, visitors experienced a dynamic lineup of activities including live cooking demonstrations, industry talks, product launches, and exciting competitions. Highlights such as the Culinary Cup: Home Chef, Latte Art Competition, YHE Competitions, and the Philippine National Coffee Competitions (PNCC) in the Brew District captivated audiences, emphasizing the industry’s innovation and creativity.

MAFBEX 2025 also featured a diverse array of exhibitors, ranging from leading local F&B companies to international participants from countries such as South Korea, Japan, Poland, Belarus, Malaysia, Taiwan, Thailand, Indonesia, and Vietnam. These exhibitors showcased cutting-edge products, culinary techniques, and business opportunities, reinforcing the expo’s reputation as a global platform for growth and collaboration in the F&B sector. Special events like the Chefs of the World showcase, highlighted by Chef Abi Marquez’s culinary demo, further elevated the event’s appeal, offering attendees a taste of world-class cuisine.

MAFBEX 2025 proved to be a resounding success, demonstrating the resilience and innovative spirit of the Philippine food and beverage industry. With its vibrant activities, international participation, and robust industry engagement, the expo continues to serve as a vital platform for showcasing the Philippines’ culinary potential to a global audience. As the event wrapped up, it left a lasting impression of the country’s thriving F&B scene and its bright future ahead.

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Manila, Philippines. For nearly 30 years, Worldbex Services International (WSI) has been a driving force in the industry, providing platforms that empower various sectors to gain visibility and showcase their companies both locally and internationally through world-class business-to-business expositions.

With a diverse portfolio spanning multiple industries and hosting sixteen (16) events, WSI continues to lead the way in mounting high-impact trade shows. Among its most prominent events is the Manila Foods and Beverages Exposition (MAFBEX), now celebrating its 19th year. In line with its growing success, MAFBEX has extended its reach through a regional caravan in MAFBEX Iloilo, Cebu, and Davao which was rebranded to strengthen regional presence while retaining its recognizable tagline, “EAT’S HERE.” As the event prepares for its 20th year, MAFBEX is ready to reach another milestone, further solidifying its reputation as the leading and premier food and beverage trade show in the country. 

MAFBEX’s Trademark Initiatives

MAFBEX milestone was made possible by the show’s ability to deliver exceptional value to its exhibitors through quality initiatives such as Business Matching. This platform opens doors to new growth opportunities for local and international companies through strategic partnerships and expanded professional networks worldwide. 

This initiative opens up numerous opportunities for securing business deals and introducing our local markets to international trade and potential imports. It positions MAFBEX as a vital gateway for international companies seeking access to the Philippine market, while also helping elevate local industries to become globally competitive.

MAFBEX continues to expand its exhibitor lineup each year, attracting both local and international participants. The show has welcomed companies from Poland, South Korea, Taiwan, Belarus, Indonesia, Thailand, India, Japan, Vietnam, and Malaysia, further solidifying its reputation as a globally recognized platform in the food and beverage industry.

MAFBEX’s Social Advocacy

Worldbex Services International (WSI) remains deeply committed to its social responsibility initiatives. A testament to this is MAFBEX’s enduring partnership with the ABS-CBN Foundation, a collaboration that underscores the expo’s dedication to creating meaningful impact beyond business. Through this collaboration, the expo supports the foundation’s various programs. 

Mr. Sherwin Hinlo, Head of Operations for Resource Mobilization and Donor Management for AFI, stated that “This support has greatly contributed to the implementation of our advocacies. On behalf of the ABS-CBN Foundation, we are very grateful for the generosity that Worldbex has been giving the Foundation throughout the years.”  By aligning with a trusted institution, MAFBEX strengthens its role as a socially responsible event that uplifts lives while promoting industry growth.  

A key highlight of MAFBEX’s commitment to social responsibility is its partnership with KAWA Pilipinas, a movement dedicated to addressing hunger through sustainable feeding programs. By collaborating with MAFBEX, KAWA Pilipinas is able to raise awareness, engage with industry stakeholders, and expand its reach. This partnership reflects a shared mission to celebrate Filipino culinary culture while making a meaningful impact on the lives of underserved communities.

These partnerships initiated by the organization aim to contribute meaningfully to Filipino communities, not only by introducing the show but also by ensuring that these exclusive collaborations create a visible impact. Through shared experiences and opportunities presented during the exposition, communities can benefit and engage in more meaningful ways.

The Manila Foods and Beverages Exposition (MAFBEX) is set to take place from June 11 to 15, 2025, at the World Trade Center Metro Manila, for the benefit of the ABS-CBN Foundation Inc.  To skip the long queues and ensure a seamless entry, visitors are encouraged to purchase their tickets in advance through the official website, worldbexevents.com.

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EATS definitely HERE! Worldbex Services International proudly presents the 19th edition of the Manila Foods and Beverages Exposition (MAFBEX), happening this June 11–15, 2025, at the World Trade Center Metro Manila. As it approaches its 20th year, the flagship event expands its reach nationwide—now known as MAFBEX Davao, MAFBEX Iloilo, and MAFBEX Cebu—carrying the unified tagline: EATS HERE!

With the 2025 series already in motion, MAFBEX Davao kicked things off last May 8–11 at the SMX Convention Center Davao, SM Lanang. Despite its debut in the region, the event drew substantial foot traffic and featured close to 100 participating companies, signaling strong potential for an even bigger 2026 edition.

The flagship MAFBEX in Manila, one of the country’s largest food and beverage expos, is making its much-anticipated return this June 11 to 15, 2025. Due to high exhibitor turnout, the event is set beyond the main halls A, B, and C of the World Trade Center Metro Manila to its two East Wing areas, with over 250 companies expected to participate.  

Another twist for this year’s Manila edition is the bigger and bolder Brew District, which is initially part of the zones in MAFBEX that features coffee and tea products as well as brewing equipment. This 2025, the latest collaboration of MAFBEX with the Philippine National Coffee Competitions (PNCC) makes it more exciting as it becomes the newest home for the National Barista Championship and National Brewers Championship, both to be held at the expo. Undeniably, MAFBEX Brew District will not only showcase the best products but also the best talents in the entire coffee community.

Succeedingly, MAFBEX Iloilo will mark its third year from July 17–20 at the Iloilo Convention Center (ICON), while MAFBEX Cebu–now on its 14th year- will take place from September 11–14 at the IEC Convention Center (IC3) Cebu. 

MAFBEX 2025 is brought to you by Worldbex Services International, the Philippines’ leading premier events and expositions management company with over 28 years of proven excellence. This year, we continue our tradition of delivering a flavorful and gastronomic experiential exposition aimed at making businesses more visible and present within their industry market.

Worldbex Services International is honored to have ABS-CBN Foundation Inc. as the beneficiary of the Manila Foods and Beverages Expo. This partnership reflects our commitment to supporting meaningful initiatives that create a lasting positive impact in the community. 

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MAFBEX Eats Here is back and bigger than ever! 

Get ready for a feast of experiences with cutting-edge F&B product innovations, live cooking demos, thrilling culinary and coffee competitions, and so much more all in one epic expo you won’t want to miss!

Visit us from June 11-15, 2025 at the World Trade Center Metro Manila. Get your tickets now at mafbex.com! 

#MAFBEX #MAFBEX2025 #EatsHere 

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Get ready to experience bold flavors and culinary excellence at the biggest food and beverage expo in the Philippines! 

Meet your favorite chefs, explore exciting food brands, and see the latest in kitchenware and top-tier equipment from around the globe. It’s all happening at the 19th MAFBEX, where food meets innovation and culture.

Join us at the World Trade Center Metro Manila from June 11 to 15, 2025, and savor the best of the Philippine F&B industry. Don’t miss your chance to be part of this epic culinary celebration! 

Get your tickets now at https://mafbex.com/

MAFBEX Eats Here is going nationwide!

📍 Iloilo: July 17–20

📍 Cebu: September 11–14

#MAFBEX 

#MAFBEXManila2025 

#EatsHere

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MARK YOUR CALENDARS!

Get ready to indulge as MAFBEX Manila 2025 serves up a feast of flavors this June 11–15 at the World Trade Center Metro Manila! 

Join thousands of food lovers and industry professionals in celebrating the richness and creativity of Philippine cuisine all under one roof! Scan the QR code and grab your tickets now at https://mafbex.com

Don’t miss the largest food and beverage expo in the country. See you there! 

MAFBEX Eats Here is going nationwide!

📍 Iloilo: July 17–20

📍 Cebu: September 11–14

#MAFBEX 

#MAFBEXManila2025 

#EatsHere 

The post Countdown to MAFBEX Manila 2025 – Your Gateway to Philippine Cuisine! appeared first on Exhibits Today.

The Manila Food & Beverage Expo (MAFBEX) once again took center stage from June 12 to 16, 2024, at the World Trade Center Metro Manila. This year’s expo celebrated the vibrant and diverse food and beverage culture of the Philippines, attracting thousands of attendees from across the globe. MAFBEX 2024 proved to be a spectacular event, showcasing culinary innovation, industry trends, and mouth-watering delights.

A Hub of Culinary Innovation

MAFBEX has long been recognized as a premier event for food and beverage enthusiasts, industry professionals, and culinary innovators. This year’s edition did not disappoint, presenting a remarkable array of products, services, and trends. Exhibitors from different sectors, including food manufacturing, hospitality, and restaurant services, displayed their latest offerings, sparking inspiration and collaboration.

The expo featured over 500 exhibitors, each bringing something unique to the table. From artisanal products to cutting-edge food technology, MAFBEX 2024 was a testament to the evolving landscape of the food and beverage industry. Attendees had the opportunity to explore new ingredients, taste innovative dishes, and discover the latest kitchen gadgets.

Highlights of MAFBEX 2024

1. Culinary Competitions and Demonstrations

MAFBEX 2024 was brimming with excitement as culinary professionals and aspiring chefs participated in various competitions and live demonstrations. These events provided a platform for showcasing skills, creativity, and passion for the culinary arts. Highlights included a live cooking competition featuring top chefs, a barista showdown, and a mixology contest that kept the audience enthralled.

2. Interactive Workshops and Seminars

Education and knowledge-sharing were at the heart of MAFBEX 2024. The expo hosted a series of workshops and seminars led by industry experts. Topics ranged from sustainable food practices to the latest trends in food packaging. These sessions provided invaluable insights for both seasoned professionals and budding entrepreneurs, fostering a deeper understanding of the industry’s future.

3. Gourmet Tasting and Sampling

One of the most anticipated aspects of MAFBEX 2024 was the gourmet tasting sessions. Attendees indulged in a culinary journey, sampling an extensive array of local and international delicacies. From traditional Filipino dishes to global cuisines, the tasting sessions highlighted the rich and diverse flavors that the food and beverage industry has to offer.

4. Networking Opportunities

MAFBEX 2024 served as a dynamic networking hub, bringing together industry leaders, suppliers, and buyers. The event facilitated connections and collaborations, paving the way for future partnerships. The B2B (business-to-business) networking sessions were particularly successful, enabling exhibitors and attendees to establish meaningful relationships and explore business opportunities.

Embracing Sustainability

This year, MAFBEX emphasized sustainability in the food and beverage industry. Exhibitors showcased eco-friendly products, sustainable packaging solutions, and innovative practices aimed at reducing environmental impact. The expo also featured discussions on food waste management, sustainable sourcing, and the importance of supporting local producers. This focus on sustainability resonated with attendees, reflecting a growing awareness and commitment to creating a greener future.

A Culinary Extravaganza

MAFBEX 2024 was more than just an expo; it was a celebration of culinary excellence and innovation. The event captured the essence of the food and beverage industry, highlighting its dynamic nature and its potential for growth and transformation. As attendees left the World Trade Center Metro Manila, they carried with them new ideas, connections, and a renewed passion for the culinary arts.

Conclusion

The Manila Food & Beverage Expo 2024 was a resounding success, offering a feast for the senses and a platform for industry advancement. As we look forward to future editions, it’s clear that MAFBEX will continue to be a cornerstone event, driving the food and beverage industry to new heights and celebrating the culinary treasures of the Philippines and beyond.

Video Credit: https://www.youtube.com/@WazzupPilipinas

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