The Philippine Lifestyle Sourcing Expo 2025 is currently underway at the SMX Convention Center Manila, running from October 9 to 11, and it promises to be an essential event for anyone involved in the lifestyle and retail sectors. This three-day expo is designed to serve as a comprehensive platform for businesses seeking to expand their sourcing networks, discover innovative products, and forge meaningful partnerships within the vibrant Asian market. With a dynamic lineup of over 120 exhibitors from various countries across Asia, the event offers a diverse and extensive selection of products, including apparel, textiles, performance fabrics, intimate wear, bags, shoes, and a broad array of lifestyle categories that cater to a wide range of consumer needs and preferences.

Throughout the event, attendees—comprising retailers, distributors, entrepreneurs, brand leaders, and industry professionals—are immersing themselves in opportunities to source new products, connect with potential suppliers, and explore collaborations that could elevate their brands and offerings. The expo aims to be more than just a marketplace; it’s a hub for innovation, networking, and industry growth, providing visitors with the chance to stay ahead of current trends and tap into emerging markets.

Adding to the expo’s significance are two co-located affiliate events that enhance its scope and networking potential. The first is the Fuiuan Products Go Global Business Match-Making Conference, which is specifically designed to connect local Philippine enterprises with international trade opportunities. This conference fosters meaningful business dialogues and helps local brands gain exposure on a global scale. The second is the China Fashion Quanzhou Selections Expo Manila, showcasing trend-setting fashion and lifestyle products from Quanzhou, one of China’s most dynamic creative hubs. This event highlights innovative Chinese designs and manufacturing capabilities, providing Filipino buyers and brands with a glimpse into cutting-edge trends and sourcing options from China.

A key feature of the expo is the dedicated Business-to-Business (B2B) matching session, which offers a prime opportunity for participants to engage directly with potential buyers, suppliers, and partners in a focused environment, fostering collaborations that can lead to long-term business relationships. Attendees can pre-register for this activity through the official expo website, ensuring a seamless and productive experience. The Philippine Lifestyle Sourcing Expo 2025 is committed to accessibility, with free entry available for pre-registered visitors, making it an inclusive platform for entrepreneurs, resellers, factory owners, lifestyle brand leaders, and industry newcomers alike.

This expo is more than just a marketplace; it’s a vibrant community of dreamers, builders, and doers shaping the future of business and lifestyle. Whether you are sourcing for your retail store, looking for the next best-seller, or seeking to establish partnerships with top Asian manufacturers, the Philippine Lifestyle Sourcing Expo 2025 provides a unique opportunity to unlock new ideas, expand your global reach, and stay ahead of industry trends. As the event continues, visitors are encouraged to take full advantage of the diverse product offerings, expert-led sessions, and networking opportunities to propel their businesses forward in this rapidly evolving industry.

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The frozen dessert industry is about to take center stage as Haliburton International Events Corporation proudly presents the 1st International Ice Cream and Gelato Expo (ICEGEX), happening on October 24–26, 2025 at the World Trade Center Metro Manila. As the official Event Organizer, Haliburton is bringing together global and local leaders, innovators, and enthusiasts of ice cream, gelato, and frozen desserts in this first-of-its-kind showcase. Supporting this groundbreaking initiative is Cut Unlimited, Inc., serving as the Exhibition Manager, ensuring a dynamic and well-curated experience for both exhibitors and visitors.

ICEGEX 2025 promises to be a premier platform where businesses, artisans, and consumers can discover the latest trends, technologies, and flavors shaping the frozen dessert industry.

This milestone event is set to gather key players, innovators, enthusiasts, and entrepreneurs from across the country for a three-day celebration of ice cream, gelato, and everything in between.

Co-presented by Sterling Pacific Ventures Corp., this expo marks a pivotal moment — placing the Philippines on the map as a serious player in the world of ice cream and gelato.

With the global frozen dessert market projected to hit over $135 billion by 2030, and the Philippines seeing a surge in both consumer demand and artisanal dessert businesses, 2025 is the perfect time to spotlight the country’s growing influence in the industry.

The Philippine food and beverage sector is experiencing unprecedented growth, driven by consumer demand for premium, innovative, and healthier dessert options. As more Filipino entrepreneurs venture into the frozen dessert space and global brands eye Southeast Asia for expansion, the local market has seen a boom in small-batch producers, plant-based alternatives, and trend-forward brands.

More than anything, ICEGEX 2025 is a deep dive into the frozen dessert industry. The expo will showcase exhibitors in ice cream and gelato manufacturing, wholesale ingredients, packaging and labelling, equipment, as well as frozen dessert artisans who are gamechangers in their field.

The expo will also serve as a launchpad for industry dialogue, B2B networking, and knowledge-sharing — providing an ideal space for start-ups, established brands, suppliers, food innovators, and distributors to connect and collaborate.

This August, ICEGEX also welcomed on board Easy Brand, Selecta, Ceres Summit Corporation, Dong Xiao, and Metro Container as sponsors of the inaugural event. These top industry players represent the entire frozen dessert ecosystem — from ingredients and production to packaging and retail:

• Easy Brand – A go-to name for dessert ingredients and flavor bases, Easy Brand supports entrepreneurs in streamlining their operations with versatile, cost-effective solutions.
  
• Selecta – As one of the Philippines’ most iconic ice cream brands, Selecta brings insight into large-scale production, consumer trends, and retail strategies.
  
• Ceres Summit Corporation – A key player in providing commercial equipment and supplies for frozen dessert manufacturing, offering solutions to scale and automate production.
  
• Dong Xiao – Specializing in food-safe and innovative packaging solutions, Dong Xiao is helping dessert brands elevate their presentation and quality of preservation.
  
• Metro Container – Experts in refrigeration and cold chain infrastructure, crucial for maintaining product integrity from kitchen to consumer.

Their collective presence ensures that the expo delivers a holistic view of the industry — providing attendees with actionable insights and resources to build, improve, or scale their own frozen dessert businesses.

ICEGEX 2025 is also supported by industry associations and government agencies such as the Department of Trade & Industry – Export Marketing Bureau (DTI-EMB); the Department of Agriculture – National Dairy Authority (DA-NDA); the Philippine Food Processors & Exporters Inc. (PHILFOODEX); the Council of Hotel and Restaurant Educators of the Philippines (COHREP); the Food Caterers Association of the Philippines (FCAP); the Hotel and Restaurant Chefs’ Association of the Philippines (HRCAP); the Hotel and Restaurant Association of the Philippines (HRAP); the Association of Local Artisan Food and Other Producers of the Philippines (ALAFOP); and the Philippine Association of Food Technologists, Inc. (PAFT).

With ICEGEX backed by immense support from the industry, attendees can look forward to an exciting, well-rounded line-up:

1. Live Product Demos from Sebastian’s Ice Cream; Marcelo’s Microcreamery featuring Chef Nouel Catis; Chef Myke “Tatung” Sarthou;  Easy Brand PH featuring Chef Bam Piencenaves and Chef Boy Logro; Chef Emily Peralta; Blu Coffee Distributors Corporation; Sysu International Inc. featuring Chef Sonny Mariano; Barista Queen; and Asiatrends Import and Export Corporation.

2. Business Talks and Industry Seminars by Chef Nouel Catis, Sebastian’s Ice Cream, Chimney Cone, Sterling Pacific Ventures Corporation, the Department of Trade and Industry-Export Marketing Bureau (DTI-EMB), Chef Vincent Odejar, Chef Sonny Mariano, the Department of Agriculture – National Dairy Authority (DA-NDA), Daniel Baker PH, and Go Negosyo.

3. B2B Networking — Connect with suppliers, manufacturers, distributors, and investors.

4. Interactive Exhibition — Explore cutting-edge equipment, ingredients, packaging, ready-to-market products, and of course, lots of dessert tasting.

5. SORBESTES Ice Cream Competition & SWIRLFEST Soft-Serve Competition — Watch the best in the industry go head to head in the Philippines’ first ever frozen dessert competitions. These competitions will have both public voting and judges’ deliberation segments, with notable culinary judges on board such as Chef Nouel Catis, Chef Sonny Mariano, Chef Via Angelica Dalida, Chef Manuel De Leon, Chef Vincent Odejar, and more.

Whether you’re crafting your first scoop or scaling your production, this expo offers education, inspiration, and opportunity. ICEGEX 2025 is a milestone event you wouldn’t want to miss!

ICEGEX 2025 would like to thank its media partners: Philippine Daily Inquirer, Inquirer.net, POP!, F&B Report, Chinese Commercial News, The Philippine Star, Business World, Business Mirror, Pilipino Mirror, Philippines Graphic Magazine, Cook Magazine, Asia Food Journal, Discover MNL, Daily Tribune, Exhibits Today, News Watch Plus, Earthlingorgeous, Foodamn Philippines, Iconic MNL, Tsinoy Foodies, Take Off Philippines, The Beat Asia, The Manila Times, WhenInManila.com, as well as our Official Radio Partner, Monster RX 93.1, and our Official Messaging Partner, Rakuten Viber.

ICEGEX 2025 would also like to thank Pinkerton Ice Cream and Everest Appliances.

Mark your calendars and be part of the 1st International Ice Cream and Gelato Expo in the Philippines! For inquiries contact Exhibition Manager, Cut Unlimited Inc. 

📅 Date: October 24–26, 2025

🕒 Time: 10:00AM – 6:00PM

📍 Venue: World Trade Center Manila, Pasay City

📧 For inquiries & registration: info@eventsbycut.com

📱 Follow @icegexph on Facebook & Instagram for updates

The post The Sweetest Expo of the Year: The 1st International Ice Cream and Gelato Expo Arrives in the Philippines This October 2025 appeared first on Exhibits Today.

As the only specialized trade event of its kind in the country, ICEGEX 2025 invites entrepreneurs, connoisseurs, and innovators from around the world to exhibit, collaborate, and celebrate everything ice cream, gelato, and beyond.

This is your official invitation to exhibit at the coolest frozen dessert platform in the Philippines.

From immersive tasting zones to live demonstrations, ICEGEX will feature an expansive exhibition hall, expert-led seminar sessions, exciting live demos, and even a first-of-its-kind ice cream competition, entitled SORBESTES.

Event-goers can expect exclusive sessions such as Heritage Halo-Halo Reimagined, a live demo by Chef Myke ‘Tatung’ Sarthou; The Smart Scoop: Technology, Personalization, and the Digital Future of Ice Cream, a seminar by Chef Nouel Catis; From Ingredients to Packaging: The Supply Chain of Frozen Desserts, a business talk by Chimney Cone; Ice Cream Pairings with Pastries, a live demo by Chef Emily Peralta; The Business of Ice Cream: Building a Frozen Dessert Brand, a workshop by Daniel Baker PH; and more.

The goal of ICEGEX is to draw trade and consumer visitors eager to explore the latest in flavor, technique, and business opportunities. From gelato and soft-serve innovators like Araro Gelato and Miruku to equipment and labelling suppliers like Smartpack and Asiatrends, exhibitors are invited from all key sectors of the frozen dessert ecosystem.

These include ice cream and gelato manufacturers showcasing their products to retail and foodservice buyers, as well as suppliers of premium dairy and plant-based ingredients, sweeteners, flavor enhancers, chocolate and pralines, and confectionery that pair with frozen treats.

Businesses specializing in machinery, production and freezing equipment, sustainable packaging, digital scales, and weighing systems are encouraged to participate, along with technology solution providers offering POS systems, supply chain tools, and business platforms for franchise operations.

Supported by industry associations such as the Council of Hotel and Restaurant Educators of the Philippines (COHREP), the Hotel and Restaurant Chefs’ Association of the Philippines (HRCAP), the Food Caterers Association of the Philippines (FCAP), the Association of Local Artisan Food and Other Producers of the Philippines (ALAFOP), and the Hotel and Restaurant Association of the Philippines (HRAP), ICEGEX offers a one-of-a-kind opportunity to reach a highly targeted and relevant audience.

The event is expected to attract retailers, supermarkets, and distributors searching for new frozen dessert products, HORECA professionals looking to upgrade their menu offerings, pastry chefs and artisans exploring new techniques, and food entrepreneurs and investors scouting their next big venture.

Research and development teams will find inspiration for flavor development and product enhancement, while frozen dessert enthusiasts and trendsetters will enjoy the immersive, educational, and indulgent experiences the event has to offer.

Organized by Haliburton International Events Corporation with Cut Unlimited, Inc. as its official exhibition manager, ICEGEX 2025 is co-presented by Sterling Pacific Venture Corporation. The event is also supported by Ceres, Metro Container Corporation and Dongxiao Biotechnology, in cooperation with its sole radio partner, Monster RX 93.1, official messaging partner, Rakuten Viber, as well as its official media partners: Inquirer Group of Companies, Chinese Commercial News, Philstar Media Group, Business Mirror, The Manila Times, Daily Tribune, NewsWatch Plus, Iconic MNL, WhenInManila.com, The Beat Asia, Discover MNL, Take Off Philippines, Foodamn Philippines, Exhibits Today, and Asia Food Journal.

ICEGEX 2025 is now accepting exhibitor applications. If your business is part of the global frozen dessert movement, this is your chance to make your mark in the Philippines and Southeast Asia.

To book your booth, please contact the exhibition manager at info@eventsbycut.com. Follow @icegexph on Facebook and Instagram for event announcements and industry updates.

The post ICEGEX 2025 Debuts in the Philippines: The First International Ice Cream & Gelato Expo Calls for Exhibitors appeared first on Exhibits Today.