The Manila International Auto Show 2026 (MIAS) is currently underway, marking another exciting chapter in its storied history as the Philippines’ premier automotive event. This year, the show officially opened its doors over the weekend at both the World Trade Center Metro Manila and the Philippine Trade Training Center (PTTC), which has been added as a new venue to accommodate the growing scale of the event. Following its milestone 20th anniversary celebration last year, MIAS continues to solidify its reputation as the country’s leading automotive showcase, fostering industry engagement and innovation.

Under the theme “Powering Mobility,” MIAS 2026 aims to highlight the latest advancements in automotive technology and promote collaboration among world-class brands. The event reflects a forward-looking vision of mobility, emphasizing electric vehicles, smart technology, and sustainable solutions that are shaping the future of transportation. The opening ceremony was graced by distinguished guests from various sectors, including representatives from the automotive industry, government officials, and local leaders such as Vice President for BPI Retail Lending Dexter Lloyd Cuajotor and AAP President Hon. Augustus “Joe” D. Ferreria, Pasay City Mayor Hon. Imelda “Emi” Calixto-Rubiano, and Land Transportation Office Chief Hon. Markus V. Lacanilao. Their presence underscored the importance of MIAS as a platform for industry growth and innovation.

Running from April 9 to April 12, 2026, MIAS 2026 offers visitors four days of immersive automotive experiences. With over 500 vehicles on display and 25 participating brands, the show promises a comprehensive showcase of the latest models, cutting-edge technology, and future mobility solutions. The event’s highlight is the Mobility Marathon, a signature platform where international and local brands unveil their newest models, including electric vehicles and innovative mobility solutions. Major brands such as BMW, BYD, GAC, GWM, Kia, MG, Lotus, and many others are set to debut their latest offerings, reflecting the rapid evolution of automotive technology.

In addition to vehicle launches, MIAS features a variety of engaging exhibits—including the popular Car Club Display, which showcases a diverse range of Filipino car culture, from classic restorations to custom builds. The event also hosts the MIAS – Petron Custom & Classic Car Competition, a knockout tournament celebrating automotive artistry and engineering excellence. Truck enthusiasts can explore the Truck Zone, dedicated to heavy-duty and lifestyle trucks, while the Test Drive Avenue allows visitors to experience the performance of the latest vehicles firsthand. Other attractions include the Die-Cast Car Collection Exhibit, where hobbyists and collectors gather to trade and showcase rare models.

The expanded venue capacity, covering nearly 3,000 square meters across the World Trade Center and PTTC, has allowed MIAS to increase its display slots and enhance the overall experience. Proceeds from the event support the ABS-CBN Foundation, reinforcing MIAS’s commitment to social responsibility alongside automotive excellence. As the event continues to attract enthusiasts, industry leaders, and innovators, it remains a vibrant celebration of mobility, performance, and technological progress.

MIAS 2026 is shaping up to be one of the most dynamic editions yet, transforming Pasay City into a hub of automotive discovery and innovation. With its diverse lineup of vehicle launches, interactive exhibits, and engaging activities, the event exemplifies where passion meets progress—heralding a new era of mobility for the Philippines and beyond.

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Organized by Tradeshow International Inc., the Manila Auto Salon has solidified its reputation as the country’s leading car customization and tuning event. This year’s showcase promises an impressive collection of eye-catching vehicles, including tricked-out tuners, exotic supercars, modified classics, and 4×4 rigs ready for adventure. Car lovers can expect to be awed by the creativity and craftsmanship that each custom build embodies.

At the heart of the event is the Motul Pavilion, presented by Infiniteserv International, the official distributor of Motul products in the Philippines. Attendees will have the opportunity to admire a selection of some of the hottest cars in the region, displaying the latest trends in automotive styling and engineering.

Adding to the excitement, several popular Filipino celebrities are making appearances at the show, including Dominic Ochoa, Glaiza De Castro, and Nikko Natividad. Their presence is sure to draw fans and enhance the festive atmosphere, making the event even more memorable for attendees.

Beyond the stunning vehicles on display and celebrity appearances, the Manila Auto Salon also features a bustling marketplace. Visitors can explore retail booths set up by the country’s top aftermarket brands and suppliers, offering an array of products and services to enhance any car enthusiast’s ride. From performance upgrades to aesthetic enhancements, there’s no shortage of options for car aficionados.

The event promises to cater to all ages, making it the perfect outing for families and friends. Daily operating hours run from 10 a.m. to 8 p.m., allowing ample time to browse the exhibits, engage with fellow enthusiasts, and discover new products.

As the engines roar and excitement builds, the 28th Motul Manila Auto Salon and Sport Truck Show is set to become an unforgettable experience for all who attend. Whether you’re a devoted automotive enthusiast or a casual visitor, this event is sure to ignite your passion for the automotive world and leave you looking forward to the next edition. Don’t miss this chance to witness the very best of the Philippine automotive aftermarket scene!

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