The 18th Philippine Food Expo (PFE), the country’s premier food and beverage trade show transformed the World Trade Center Metro Manila into a hub of Filipino flavors, innovation and business opportunities, welcoming an estimated total of over 26,000 visitors from April 17-19, 2026. 

Spearheaded by the PHILFOODEX Inc. in collaboration with Cut Unlimited Inc as the Official Exhibition Manager, the expo brought together over 300 micro, small, medium  enterprises that showcased regional and food craftsmanship from all over the archipelago. 

With this year’s theme, “Feast of Philippine Flavors to the World,” the Philippine Food Expo featured an expanded exhibition floor, highlighted by the inclusion of country pavilions from Malaysia and India under the International Pavilion. This curated participation fostered greater cross-border collaboration and strengthened global market linkages, contributing to an estimated PhP 1,070,775,000.00 in both booked sales and indicative sales generated during the event’s 3-day run.

Throughout the three-day exhibition, visitors experienced a dynamic lineup of activities and insightful seminars that highlighted the country’s culinary heritage while promoting new innovative industry practices to adapt to today’s trends.  At the heart of the expo, exhibitors engaged directly with trade buyers and fellow industry players while getting feedback from visitors, creating meaningful business connections. 

The event commenced with the ribbon-cutting ceremonies for the pavilions hosted by the Department of Agriculture, featuring the Agribusiness and Marketing Assistance Service (AMAS) and the High Value Crops Development Program (HVCDP). This was followed by a stirring performance from the Emilio Aguinaldo College Chorale, and an energetic presentation by Intenzyc of the University of Santo Tomas College of Tourism and Hospitality Management.

The formal opening ceremony was then led by esteemed representatives from government and industry, alongside international delegates—underscoring the strong partnerships and shared commitment among national and global stakeholders in advancing the agriculture sector.

Beyond the formal ceremonies, the PFE stage came alive with the interactive live cooking demos from culinary well-known personalities including Chef Abi “Lumpia Queen” Marquez, Chef Gerick Manalo, Chef Emily Peralta, Chef Chris Carangian, Chef JM Sunglao, Chef Wado Siman and Chef MJ Martinez. Attendees were able to witness innovative cooking techniques and well-crafted recipes, making the experience both educational and engaging.

A great comeback this year was “Flair Battle Philippines Flairbartending Competition” hosted by the Philippine Flairtending Tour, where professional bartenders showcased their impressive flairtending skills, technical precision, creativity and showmanship. Emerging as the champion was Mr. Joe Mari Castillo, who will represent the Philippines at the International Bartending Competition this July in Pattaya, Thailand. 

A diverse mix of free seminars, workshop and talks led by industry experts and associations such as Chef Emily Peralta and Chef Chris Carangian, Department of Agriculture-High Value Crops Development Program, Department of Agriculture, GS1 Philippines, Association of Local Artisan Food and Other Producers of the Philippines, Department of Science and Technology, University of Santo Tomas and Halal International Chamber of Commerce and Industries of the Philippines, Inc, providing valuable insights and facts about the food innovation and market trends for aspiring and established entrepreneurs.  

The much-anticipated Culinary Challenges gathered the next-generation’s chefs from 45 schools nationwide, competed in nine different categories: Food Styling & Photography, Philippine Regional Table Setting, Healthy Pasta, Kitchen Masters, PINASarap Breakfast, Creative Filipino Dessert Platter, Mystery Ingredient, PFE Knowledge Challenge & UST Dream Team,  in giving spotlight to the distinctive flavors of the Davao Cuisine. Capping off the event with the Awarding Ceremony that hailed Holy Angel University as this year’s Culinary Challenge Champion and other category winners named: 

Other category winners included:

• Food Styling & Photography Champion: De La Salle College of Saint Benilde Antipolo City
• Philippine Regional Table Setting Champion: National University Fairview
• Healthy Pasta Champion: Jose Rizal University
• Kitchen Masters Champion: Holy Angel University
• PINASarap Breakfast Champion: La Flamme Bleue Center for Culinary Arts-Tuguegarao City
• Creative Filipino Dessert Platter Champion: University of Northern Philippines
• Mystery Ingredient Champion: Our Lady of Fatima University Pampanga
• Philippine Food Expo Knowledge Challenge Champion: La Consolacion College-Manila
• UST Dream Team Champion: University of Santo Tomas Team 5

The success of the expo was made possible through the strong collaboration and continued support from key institutions, partners, organizations and participating exhibitors. More than just an expo, PFE remains committed to strengthening the Philippine food industry by creating opportunities for innovation, trade development, and global market access.

As it continues to grow in scale and influence, the Philippine Food Expo remains a vital platform for showcasing Filipino culinary excellence, empowering MSMEs, and bringing Philippine flavors to a wider global audience.

Follow and check social media accounts on Facebook and Instagram (@philfoodexpo) for event updates. 

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The 18th Philippine Food Expo (PFE) 2026 officially opens from 17–19 April 2026 at the World Trade Center Metro Manila, running daily from 10:00 AM to 7:00 PM, bringing together the country’s leading food, beverage, agriculture, and export industry stakeholders in one landmark trade event.

Organized by PHILFOODEX Inc., PFE 2026 continues its legacy as the Philippines’ premier all-Filipino food trade exhibition—now expanding further with a stronger international presence and broader industry participation.

The Opening Ceremonies began with the Department of Agriculture Ribbon Cutting Ceremony leading up to the official opening program of the 18th edition of The Philippine Food Expo led by distinguished government and industry leaders, namely: 

• Hon. Ma. Cristina A. Roque, Secretary of the Department of Trade and Industry; 
• Usec. Cheryl Marie Natividad-Caballero, Undersecretary of the Department of Agriculture – High Value Crops Development Program; 
• Usec. Verna C. Buensuceso, Officer-in-Charge of the Department of Tourism; 
• Ms. Angelica Roa-Yu, Executive Assistant for Social Services, representative of Hon. Imelda Calixto-Rubiano, City Mayor of Pasay; 
• Mr. Junibert E. De Sagun, Director of Department of Agriculture, Agribusiness and Marketing Assistance Services 
• Rev. Fr. Ferdinand L. Bautista, Regent of the College of Tourism and Hospitality Management, University of Santo Tomas
• Dr. William S. Co, Chairman of PHILEXPORT; 
• Mr. Sergio R. Ortiz-Luis, Jr., President of PHILEXPORT; 
• Mr. Ruben L. See, President of PHILFOODEX; 
• Mr. William Tiu Lim, Chairman of PHILFOODEX; 
• Mr. Fernando R. Esguerra, Mr. Anton L. Sayo, Ms. Mayose Gozon-Bautista, and Mr. Roberto Angelo O. Amores II, Directors of PHILFOODEX.

The ceremony was further supported by foreign ambassadors, consuls, PHILEXPORT trustees, and industry association partners, reflecting the event’s growing international and institutional significance.

Following the formal program, PFE 2026 featured remarks from PHILFOODEX officials and keynote messages emphasizing the continued growth of the Philippine food industry and its expanding role in global trade.

A key highlight of this year’s expo is the Culinary Challenge, where aspiring chefs and culinary students compete in a dynamic showcase of skill, creativity, and innovation. The competition celebrates Filipino culinary excellence while highlighting regional flavors and emerging talent within the industry.

PFE 2026 also introduces a broadened exhibition floor, featuring the traditional strengths of Philippine food manufacturing alongside a newly expanded International Pavilion with partners from Malaysia and India, strengthening cross-border trade opportunities and export development.

The event further features dedicated Exporter, Retailer, and Equipment Zones, designed to enhance sourcing opportunities, facilitate trade discussions, and support business expansion across multiple sectors.

Adding to the experience are live culinary demonstrations and stage showcases led by renowned chefs including Chef Gerick Manalo, Chef Emily Peralta, Chef JM Sunglao, Chef Chris Carangian, and other respected culinary figures who will present innovation and craftsmanship throughout the three-day event.

More than an exhibition, PFE 2026 serves as a strategic platform for business growth, international collaboration, and culinary excellence—continuing its mission of elevating Filipino flavors to the global stage under the theme “Feast of Philippine Flavors to the World.”

For more updates and event details, find them on the official social media platforms on Facebook, Instagram, and Tiktok @philfoodexpo. 

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Manila, Philippines. For nearly 30 years, Worldbex Services International (WSI) has been a driving force in the industry, providing platforms that empower various sectors to gain visibility and showcase their companies both locally and internationally through world-class business-to-business expositions.

With a diverse portfolio spanning multiple industries and hosting sixteen (16) events, WSI continues to lead the way in mounting high-impact trade shows. Among its most prominent events is the Manila Foods and Beverages Exposition (MAFBEX), now celebrating its 19th year. In line with its growing success, MAFBEX has extended its reach through a regional caravan in MAFBEX Iloilo, Cebu, and Davao which was rebranded to strengthen regional presence while retaining its recognizable tagline, “EAT’S HERE.” As the event prepares for its 20th year, MAFBEX is ready to reach another milestone, further solidifying its reputation as the leading and premier food and beverage trade show in the country. 

MAFBEX’s Trademark Initiatives

MAFBEX milestone was made possible by the show’s ability to deliver exceptional value to its exhibitors through quality initiatives such as Business Matching. This platform opens doors to new growth opportunities for local and international companies through strategic partnerships and expanded professional networks worldwide. 

This initiative opens up numerous opportunities for securing business deals and introducing our local markets to international trade and potential imports. It positions MAFBEX as a vital gateway for international companies seeking access to the Philippine market, while also helping elevate local industries to become globally competitive.

MAFBEX continues to expand its exhibitor lineup each year, attracting both local and international participants. The show has welcomed companies from Poland, South Korea, Taiwan, Belarus, Indonesia, Thailand, India, Japan, Vietnam, and Malaysia, further solidifying its reputation as a globally recognized platform in the food and beverage industry.

MAFBEX’s Social Advocacy

Worldbex Services International (WSI) remains deeply committed to its social responsibility initiatives. A testament to this is MAFBEX’s enduring partnership with the ABS-CBN Foundation, a collaboration that underscores the expo’s dedication to creating meaningful impact beyond business. Through this collaboration, the expo supports the foundation’s various programs. 

Mr. Sherwin Hinlo, Head of Operations for Resource Mobilization and Donor Management for AFI, stated that “This support has greatly contributed to the implementation of our advocacies. On behalf of the ABS-CBN Foundation, we are very grateful for the generosity that Worldbex has been giving the Foundation throughout the years.”  By aligning with a trusted institution, MAFBEX strengthens its role as a socially responsible event that uplifts lives while promoting industry growth.  

A key highlight of MAFBEX’s commitment to social responsibility is its partnership with KAWA Pilipinas, a movement dedicated to addressing hunger through sustainable feeding programs. By collaborating with MAFBEX, KAWA Pilipinas is able to raise awareness, engage with industry stakeholders, and expand its reach. This partnership reflects a shared mission to celebrate Filipino culinary culture while making a meaningful impact on the lives of underserved communities.

These partnerships initiated by the organization aim to contribute meaningfully to Filipino communities, not only by introducing the show but also by ensuring that these exclusive collaborations create a visible impact. Through shared experiences and opportunities presented during the exposition, communities can benefit and engage in more meaningful ways.

The Manila Foods and Beverages Exposition (MAFBEX) is set to take place from June 11 to 15, 2025, at the World Trade Center Metro Manila, for the benefit of the ABS-CBN Foundation Inc.  To skip the long queues and ensure a seamless entry, visitors are encouraged to purchase their tickets in advance through the official website, worldbexevents.com.

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EATS definitely HERE! Worldbex Services International proudly presents the 19th edition of the Manila Foods and Beverages Exposition (MAFBEX), happening this June 11–15, 2025, at the World Trade Center Metro Manila. As it approaches its 20th year, the flagship event expands its reach nationwide—now known as MAFBEX Davao, MAFBEX Iloilo, and MAFBEX Cebu—carrying the unified tagline: EATS HERE!

With the 2025 series already in motion, MAFBEX Davao kicked things off last May 8–11 at the SMX Convention Center Davao, SM Lanang. Despite its debut in the region, the event drew substantial foot traffic and featured close to 100 participating companies, signaling strong potential for an even bigger 2026 edition.

The flagship MAFBEX in Manila, one of the country’s largest food and beverage expos, is making its much-anticipated return this June 11 to 15, 2025. Due to high exhibitor turnout, the event is set beyond the main halls A, B, and C of the World Trade Center Metro Manila to its two East Wing areas, with over 250 companies expected to participate.  

Another twist for this year’s Manila edition is the bigger and bolder Brew District, which is initially part of the zones in MAFBEX that features coffee and tea products as well as brewing equipment. This 2025, the latest collaboration of MAFBEX with the Philippine National Coffee Competitions (PNCC) makes it more exciting as it becomes the newest home for the National Barista Championship and National Brewers Championship, both to be held at the expo. Undeniably, MAFBEX Brew District will not only showcase the best products but also the best talents in the entire coffee community.

Succeedingly, MAFBEX Iloilo will mark its third year from July 17–20 at the Iloilo Convention Center (ICON), while MAFBEX Cebu–now on its 14th year- will take place from September 11–14 at the IEC Convention Center (IC3) Cebu. 

MAFBEX 2025 is brought to you by Worldbex Services International, the Philippines’ leading premier events and expositions management company with over 28 years of proven excellence. This year, we continue our tradition of delivering a flavorful and gastronomic experiential exposition aimed at making businesses more visible and present within their industry market.

Worldbex Services International is honored to have ABS-CBN Foundation Inc. as the beneficiary of the Manila Foods and Beverages Expo. This partnership reflects our commitment to supporting meaningful initiatives that create a lasting positive impact in the community. 

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Present in the momentous MOA Signing event on March 25 are WSI Managing Director Jill Aithnie Ang, Chief Financial Officer Michelle Ang-Yu and the PNCC representatives; Mr. Eric Lim, and Ms. Rosario Juan. This collaboration sparks yet another exciting segment  as the participation of PNCC marks a broader Brew District of the upcoming MAFBEX 2025 this June 11-15 at the World Trade Center Metro Manila. 

Licensed by World Coffee Events, PNCC 2025 is set as a premier gathering of the local coffee community, celebrating excellence, skill, and innovation in the industry. It serves as a platform to empower, nurture, and elevate Philippine coffee professionals through friendly yet highly competitive events, including the National Barista Championship and Brewers Cup—both adhering to WCE’s global standards. It is a milestone event that unites individuals and organizations, regardless of affiliation, with one common goal: to discover and support the national champions who will proudly represent the Philippines in world competitions.

Beyond the competitions, MAFBEX’s Brew District offers a chance to taste expertly crafted brews from top coffee retailers and shop owners. It will also feature an exhibition area where industry leaders will showcase coffee specialties, cutting-edge espresso machines, and the latest brewing equipment.

The 19th edition of MAFBEX has just solidified its brand as the ultimate food and beverage event bringing flavored innovations across the country. From Manila to its regional legs, MAFBEX Eats Here in Iloilo, Cebu, and for the very first time in Davao, the delightful experience is ready to serve! MAFBEX Davao will be held from May 8-11 at SMX Convention Center SM Lanang, MAFBEX Iloilo will happen from July 17-20 at the Iloilo Convention Center, and MAFBEX Cebu will kickstart on September 11 to 14 at the IEC Convention Center (1C3) Cebu.

MAFBEX 2025 is organized by Worldbex Services International, the leading events and expositions management company in the Philippines with over 28 years of excellence. For more details, visit mafbex.com or contact Ms. Roselle Fernandez at 632 656 9239 local 130 / +63995 5292067 or email wsi7@worldbexevents.com.

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MAFBEX Eats Here is back and bigger than ever! 

Get ready for a feast of experiences with cutting-edge F&B product innovations, live cooking demos, thrilling culinary and coffee competitions, and so much more all in one epic expo you won’t want to miss!

Visit us from June 11-15, 2025 at the World Trade Center Metro Manila. Get your tickets now at mafbex.com! 

#MAFBEX #MAFBEX2025 #EatsHere 

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MARK YOUR CALENDARS!

Get ready to indulge as MAFBEX Manila 2025 serves up a feast of flavors this June 11–15 at the World Trade Center Metro Manila! 

Join thousands of food lovers and industry professionals in celebrating the richness and creativity of Philippine cuisine all under one roof! Scan the QR code and grab your tickets now at https://mafbex.com

Don’t miss the largest food and beverage expo in the country. See you there! 

MAFBEX Eats Here is going nationwide!

📍 Iloilo: July 17–20

📍 Cebu: September 11–14

#MAFBEX 

#MAFBEXManila2025 

#EatsHere 

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