For 𝟓𝟎 𝐲𝐞𝐚𝐫𝐬, the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐑𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧 (𝐏𝐑𝐀) has stood at the forefront of Philippine retail—championing innovation, enabling collaboration, and shaping an industry that drives the nation’s growth.

Now, as PRA celebrates its golden anniversary, the 𝟑𝟐𝐧𝐝 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐭𝐚𝐢𝐥 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐄𝐱𝐩𝐨 (𝐍𝐑𝐂𝐄) calls the industry to action with a powerful theme: “𝐍𝐞𝐰. 𝐍𝐞𝐱𝐭. 𝐅𝐨𝐫𝐰𝐚𝐫𝐝.”

𝐍𝐞𝐰 ideas that disrupt and redefine.

𝐍𝐞𝐱𝐭 strategies that anticipate change.

𝐅𝐨𝐫𝐰𝐚𝐫𝐝 movements that turn ambition into impact.

On 𝐀𝐮𝐠𝐮𝐬𝐭 𝟔–𝟕, 𝟐𝟎𝟐𝟔, 𝐚𝐭 𝐭𝐡𝐞 𝐒𝐌𝐗 𝐂𝐨𝐧𝐯𝐞𝐧𝐭𝐢𝐨𝐧 𝐂𝐞𝐧𝐭𝐞𝐫 𝐌𝐚𝐧𝐢𝐥𝐚, retail leaders, innovators, and decision-makers will converge where insights spark action, partnerships fuel expansion, and game-changing solutions take center stage.

𝐍𝐑𝐂𝐄 𝟐𝟎𝟐𝟔 is more than a conference and expo—it’s where the future of retail in the Philippines is shaped.

What you do today defines where your business stands tomorrow.

Step into what’s next. Move forward with us.