The 37th Philippine Travel Mart (PTM) is currently taking place at the SMX Convention Center in Pasay City, marking another milestone in the Philippines’ ongoing efforts to boost domestic tourism and promote local destinations. Held from September 4 to 6, 2026, this year’s event continues to solidify its reputation as the country’s premier travel expo, gathering industry leaders, travel enthusiasts, and curious explorers under one roof. The event is anchored on the theme “Nurturing the NextGen Tourism,” supported by the campaign “Discover Your Philippines,” which aims to rekindle the Filipino spirit of adventure and encourage locals to explore the diverse beauty of their homeland. From the lush mountains of the Cordillera to the pristine beaches of Palawan, PTM 2026 offers a comprehensive platform for discovering and booking the best travel experiences tailored to all types of travelers.
Throughout the three-day event, visitors can immerse themselves in a vibrant marketplace of travel options, featuring hundreds of exhibitors offering exclusive deals on accommodations, transportation, and tour packages. Top-tier hotels, luxury resorts, and boutique accommodations will present special discounted rates, giving travelers the opportunity to secure their dream stays at unbeatable prices. Transportation providers, including major airlines and land or sea travel companies, will also showcase discounted flights and transfer packages, making it easier for Filipinos to reach their favorite destinations. In addition, trusted local tour operators and travel agencies will be available to customize itineraries for solo adventurers, families, or large groups seeking unique Filipino experiences. Many of these deals are exclusive to the event floor, providing a rare chance for attendees to compare prices directly and lock in affordable travel arrangements on the spot.
The Department of Tourism’s active participation underscores the importance of this event in shaping the country’s tourism future. All 13 administrative regions of the Philippines will be represented, highlighting the country’s rich cultural heritage, natural landscapes, and regional specialties. From the scenic highlands of the Cordillera to the vibrant cultural tapestry of Mindanao, visitors can explore regional pavilions filled with local crafts, culinary demonstrations, and live cultural performances that bring each destination’s unique story to life. Industry talks and travel presentations will further educate attendees on sustainable tourism practices, emerging travel trends, and innovative ways to experience the Philippines responsibly and meaningfully. This collaborative effort aims to promote a more inclusive, responsible, and enriching tourism landscape that benefits local communities and preserves the country’s natural resources.
Looking ahead, PTM 2026 emphasizes building a sustainable and resilient tourism industry through its NextGen Tourism Framework, which is centered on four key pillars: sustainability, digitalization, inclusivity, and health & wellness. These pillars reflect a forward-thinking approach that prioritizes responsible travel, harnesses modern technology to enhance the booking experience, ensures accessibility for all travelers regardless of physical or financial barriers, and promotes wellness travel that nurtures mental and physical health. The event not only celebrates the Philippines’ natural and cultural riches but also encourages a shift towards a more responsible and innovative tourism model that can adapt to the changing global landscape. As travel continues to evolve, PTM stands as a vital platform for industry stakeholders and travelers to connect, share ideas, and shape the future of Philippine tourism.
PTM 2026 remains one of the most cost-effective ways for Filipinos to plan and book their upcoming vacations. Attendees can take advantage of exclusive, on-site discounts on flights, accommodations, and curated travel packages, making it easier to fulfill travel dreams without overspending. Whether dreaming of relaxing on powdery beaches, exploring remote mountain villages, or immersing in local festivals and culinary delights, PTM 2026 is the ultimate gateway to discovering the best of the Philippines. With every corner of the country represented and a commitment to sustainable growth, this event promises to inspire Filipinos to appreciate and explore their homeland more deeply, supporting local economies and fostering a sense of national pride for generations to come.