The PTAA Travel Tour Expo 2026 is currently underway at the SMX Convention Center in Pasay City, marking another exciting chapter in the Philippines’ most anticipated travel event. Now in its 33rd year, this annual gathering organized by the Philippine Travel Agencies Association (PTAA) continues to solidify its reputation as the premier showcase for travel opportunities in the country. Over the years, the event has evolved from a simple trade fair into a vibrant celebration of wanderlust, adventure, and cultural exchange, bringing together thousands of travelers, industry experts, and tourism advocates under one roof. As the biggest and most comprehensive travel expo in the Philippines, TTE 2026 promises an unforgettable experience for everyone—from seasoned globetrotters and families planning their next vacation to aspiring travelers seeking inspiration and unbeatable deals.
Spanning more than 16,000 square meters across two large halls, the expo is teeming with nearly 800 booths representing a wide array of travel service providers, including airlines, hotels, resorts, cruise lines, national tourism organizations, and travel agencies. This diverse lineup showcases the Philippines’ strength as a major travel hub and highlights the country’s rich cultural and natural attractions. Visitors can explore thousands of exclusive travel packages covering six continents, ranging from the serene beaches of Southeast Asia and tropical islands to the historic streets of Europe and the bustling cities of the Americas. Whether travelers are looking for quick weekend escapes, luxurious getaways, or long-term adventures, the expo offers options for every budget and preference.
One of the main attractions of TTE 2026 is the array of irresistible deals available only during the event. Attendees can take advantage of rock-bottom airfares, special hotel promotions, all-inclusive tour bundles, and limited-time flash sales. These deals are designed to make travel more accessible and affordable, encouraging more Filipinos to explore the world and discover new destinations. The event is also an excellent platform for travel agencies and tour operators to showcase their latest offerings, making it easier for travelers to find their perfect trip while enjoying significant savings.
Beyond the marketplace, TTE 2026 offers a lively and immersive experience that extends beyond business transactions. Visitors can enjoy live entertainment, cultural performances, and family-friendly activities scattered throughout the venue, creating a festive atmosphere that celebrates the joy of travel. There are also travel seminars led by industry experts, providing valuable insights on travel planning, safety, and destination highlights. Raffle draws are held daily, offering exciting prizes such as premium travel packages, flight tickets, and hotel stays, adding an element of thrill to the event. For many, the expo is not just about booking trips but about discovering new ideas and gaining fresh inspiration to fuel their wanderlust.
All exhibitors participating in TTE 2026 are PTAA-accredited, ensuring that visitors are dealing with reputable and trustworthy industry partners. This accreditation provides travelers with confidence that their bookings are secure and the services they receive meet professional standards. The event also emphasizes the importance of responsible and sustainable tourism, encouraging travelers to respect local cultures and environments while exploring new destinations.
Supporting the expo are prominent partners such as the Bank of the Philippine Islands (BPI), the country’s oldest bank, which offers exclusive early access and special promotions for its cardholders. The Department of Tourism (DOT), Tourism Promotions Board, and other key sponsors like Kaban Hotel & Casino Boracay, PLDT Enterprise, PAGCOR, and Duty Free Philippines also play vital roles in making the event possible. Their collective efforts underscore a shared commitment to strengthening the Philippines’ tourism industry and making travel more accessible to every Filipino.
In addition to the main expo, the International Travel Trade Expo (iTTE) runs concurrently, serving as a vital business-to-business platform. This segment connects Philippine travel providers with international tour operators, foreign tourism boards, and global partners, fostering collaborations that expand the country’s reach in the international tourism market. Such partnerships are crucial for promoting the Philippines as a desirable destination and for creating new opportunities for outbound and inbound travel.
Tourism remains a cornerstone of the Philippine economy, and events like TTE 2026 play a crucial role in sustaining its momentum. In 2024 alone, tourism contributed PHP 2.35 trillion—approximately 8.9% of the country’s GDP—and supported over 6.75 million jobs nationwide. PTAA President Mr. Jaison P. Yang emphasizes that travel is more than just leisure; it is a catalyst for connection, growth, and national development. His speech at the event encouraged Filipinos to see travel as a means of promoting the country’s beauty and warmth to the world, while also drawing inspiration from global destinations.
Mr. Yang’s message resonated deeply with attendees, as he urged everyone to explore the world with open minds and hearts, always remembering to love and promote the Philippines. He reminded travelers that the country’s natural wonders—such as Mayon Volcano—are just as breathtaking as iconic landmarks like Mount Fuji, and that Filipino hospitality is our greatest asset. His call to action emphasized that tourism is a collective effort involving government, industry stakeholders, and travelers themselves. By sharing positive stories about the Philippines and supporting local businesses, Filipinos can help create opportunities and uplift communities across the islands.
The PTAA Travel Tour Expo 2026 will run daily from February 6 to 8. The event is expected to draw a large crowd, all eager to explore new destinations, enjoy exclusive deals, and immerse themselves in the festive spirit of travel. As the expo continues, it remains a testament to the resilience and optimism of the Philippine tourism industry—showcasing the country’s unique charms and inspiring Filipinos to dream bigger, travel smarter, and love their homeland more deeply. With its impressive scale, diverse offerings, and unwavering spirit of adventure, the PTAA Travel Tour Expo 2026 is truly a celebration of Filipino love for travel and exploration.