The media interaction segment of the Philippine Pharma & Healthcare Expo held on January 23, 2026, marked a pivotal moment in the event’s promotional strategy and industry engagement efforts. This session, conducted in anticipation of the main exhibition scheduled from January 28 to 30, 2026, at the SMX Convention Center in Manila, served as an essential platform for dialogue among industry leaders, healthcare professionals, and media representatives. It was designed not only to boost the visibility of the expo but also to highlight its significance as a premier event in the pharmaceutical and healthcare sectors across Southeast Asia.
During the media interaction, prominent speakers and industry experts shared their insights on current trends, technological advancements, and future opportunities within the healthcare landscape. Mr. Johnny Chotrani, Co-Chairman Philippines ASEAN India Economic Council & Member, Advisory Board, Philippine Pharma and Healthcare Expo; Dr. Luis Ramon V. Rodriguez, MD, MDM, Chairman, Medical Device Association of the Philippines (MDAP) & Member, Advisory Board, Philippine Pharma and Healthcare Expo; Mr. Christian Villaester Maristela, Co-Founder, Vice Chairman, ICT Industry Council of the Philippines (ICTIC) & Member, Advisory Board, Philippine Pharma & Healthcare Expo; Dr. Hector M. Santos, President, Philippine Medical Association & Member, Advisory Board, Philippine Pharma and Healthcare Expo; Mr. David Balamon, Chairman, ICT Industry Council of the Philippines (ICTIC) & Member, Advisory Board, Philippine Pharma and Healthcare Expo; and Prof. Lourdes Maries S. Tejero, Director UPM Technology Transfer and Business Development Office, University of the Philippines Manila & Member, Advisory Board, Philippine Pharma & Healthcare Expo who provide strategic guidance and insights to ensure the event’s success. Their role includes offering industry-specific advice, helping shape the event’s content and themes, and promoting best practices within the healthcare and pharmaceutical sectors. The advisory boards help align the expo with current industry trends, foster international collaboration, and enhance the event’s relevance and impact for all participants.
A key highlight of the session was the focus on digital transformation in healthcare. The event showcased the expo’s commitment to emerging technologies such as advanced software solutions, telemedicine, and digital health tools tailored for the Southeast Asian market. Attendees learned about the opportunities these innovations present for improving healthcare delivery and expanding market reach. The discussion also underscored the Philippines’ strategic position as a healthcare hub in the region, attracting global companies and local stakeholders eager to explore partnership opportunities.
The media interaction further reinforced the organizers’ dedication—ACE Group and Genesis Global Group—to delivering a successful, impactful event. ACE Group’s meticulous planning and Genesis’s comprehensive global marketing strategy were highlighted as key factors in attracting a diverse international audience. The session was covered extensively by both local and international media outlets, amplifying the event’s reach and generating buzz among potential exhibitors and visitors.
The media interaction on January 23, 2026, effectively set the tone for the upcoming Philippine Pharma & Healthcare Expo. It underscored the event’s significance as a comprehensive industry platform capable of driving innovation, facilitating strategic alliances, and expanding market opportunities within the ASEAN region. By emphasizing the expo’s role as a gateway to Southeast Asia’s growing healthcare market, the session helped position it as a must-attend event for global and regional stakeholders seeking to stay ahead in this rapidly evolving industry.