ICEGEX 2025, the Philippines’ inaugural International Ice Cream and Gelato Expo, is currently taking place at the World Trade Center Metro Manila from October 24 to 26, 2025. Organized by Haliburton International Events Corporation and co-presented by Sterling Pacific Ventures Corp., this historic event marks a major milestone not only for the frozen dessert industry in the Philippines but also for Southeast Asia as a whole. A key partner and organizer behind the scenes is Cut Unlimited, Inc., serving as the Exhibition Manager and playing a vital role in ensuring the event’s success. With the compelling theme, “Scoop into the Future of Ice Cream & Gelato: Trends, Innovation, and Technology in the Frozen Dessert Industry,” ICEGEX 2025 aspires to be the largest and most comprehensive trade and lifestyle event dedicated to frozen treats in the country. It aims to celebrate the craft, creativity, and business opportunities surrounding ice cream, gelato, soft-serve, frozen novelties, and allied industries, bringing together a diverse range of participants from across the globe and the region.
The expo has successfully gathered a vibrant mix of local and international industry leaders, manufacturers, suppliers, distributors, franchise developers, food service operators, artisans, and entrepreneurs. This convergence creates a unique platform for showcasing innovative products, exploring the latest technological advancements, exchanging market insights, and fostering new business partnerships. As the Philippines continues to emerge as a strategic hub for food innovation and a key player in the Southeast Asian frozen dessert market, ICEGEX 2025 positions itself as a vital event that will elevate the country’s profile in the global industry landscape.
Beyond being a showcase event, ICEGEX 2025 emphasizes industry dialogue and knowledge-sharing. Visitors and participants can look forward to a range of activities that include live product demonstrations from renowned brands and celebrity chefs, technical seminars led by culinary and industry experts, and interactive workshops. These sessions will cover a broad spectrum of topics, such as flavor innovation, sustainable packaging, automated production processes, and marketing strategies, all aimed at helping both start-ups and established businesses stay ahead of industry trends.
The event also features the Philippines’ first-ever ice cream, gelato, and soft-serve competitions—offering a platform for local artisans and chefs to showcase their skills and creativity. These contests, judged by notable culinary personalities and industry experts, will highlight the country’s talent and innovation in frozen desserts. Attendees can witness these exciting face-offs and vote for their favorite creations, adding an engaging element to the festivities.
ICEGEX 2025 is strongly supported by key government agencies, including the Department of Trade & Industry’s Export Marketing Bureau and the National Dairy Authority, as well as various industry associations like the Hotel and Restaurant Association of the Philippines (HRAP), the Food Caterers Association of the Philippines (FCAP), and the Philippine Food Processors & Exporters Inc. (PHILFOODEX). This multi-sectoral backing underscores the importance of the event as a national initiative to promote local industry growth, innovation, and export potential.
Leading sponsors such as Easy Brand, Selecta, Ceres Summit Corporation, Dong Xiao, and Metro Container exemplify the comprehensive nature of the expo, representing various facets of the frozen dessert ecosystem—from ingredients and flavor bases to packaging, equipment, and cold chain logistics. Their collective presence ensures that attendees gain insights into the entire value chain, providing resources and solutions that can help scale, improve, or innovate their businesses.
Inside the expo, visitors are treated to a multi-sensory experience with displaying the latest in equipment, ingredients, packaging solutions, and artisan creations. Industry veterans, including chefs, entrepreneurs, and business mentors, lead numerous technical sessions and seminars at the event. These sessions aim to inspire and educate attendees on topics such as flavor development, product innovation, sustainability practices, and marketing techniques.
As the event progresses, it aims to be more than just an exhibition; it’s a celebration of flavors, technology, and business opportunities. It offers a platform for startups to gain exposure, for established brands to expand their reach, and for industry stakeholders to collaborate on future projects. ICEGEX 2025 underscores the Philippines’ potential as a regional leader in the frozen dessert industry, driven by a vibrant local market, increasing consumer sophistication, and a supportive government and industry ecosystem.
ICEGEX 2025 is shaping up to be a landmark event that will have a profound effect on the industry. With its comprehensive lineup of exhibits, seminars, competitions, and networking opportunities, the expo is set to inspire innovation, foster collaborations, and elevate the Philippines’ position in the global frozen dessert scene. Attendees and participants alike are witnessing the birth of a new era of creativity, quality, and business growth in the frozen treats industry—truly making the Philippines a cooler, more vibrant destination for ice cream and gelato enthusiasts worldwide.