The 38th Corporate Giveaways Buyers’ Show 2025 at the SMX Convention Center Manila was a landmark event that brought together the best in the industry for three days of insightful sourcing and networking. Over the course of July 2 to 4, the event attracted a diverse group of professionals—from procurement managers and HR officers to marketing executives and corporate communications teams—who were eager to discover the latest trends in promotional products and corporate gifting. The exhibition featured more than 100 exhibitors, including both established vendors and innovative startups, each showcasing their latest offerings in customizable giveaways, tech gadgets, eco-friendly products, and luxurious executive items.
This year’s event emphasized the importance of creativity and personalization in corporate gifting, reflecting the evolving landscape of brand communication and employee engagement. Attendees had the opportunity to explore a vast product range, from affordable promotional items perfect for mass giveaways to high-end, premium gifts suitable for VIP clients and executive rewards. The hands-on experience allowed buyers to see, compare, and select products directly from trusted suppliers, thereby simplifying the procurement process and ensuring quality and reliability. The event also highlighted the increasing demand for sustainable and eco-conscious options, with many exhibitors showcasing environmentally friendly packaging, reusable items, and ethically sourced products.
The show continued to serve as a vital platform for sourcing innovative promotional solutions tailored to diverse business needs. It fostered meaningful connections between buyers and suppliers, helping companies find the right products for brand activation, employee recognition, client appreciation, and event giveaways. The event’s strategic location and free admission made it accessible to a broad audience, encouraging maximum participation and facilitating valuable industry conversations. Many participants noted that the show not only provided practical sourcing opportunities but also offered insights into current trends and future directions in corporate gifting, ensuring that their brands remain memorable and competitive.
In addition to product showcases, the event featured expert talks and trend presentations, giving attendees a glimpse into the latest in promotional marketing strategies. The 2025 edition reaffirmed the Corporate Giveaways Buyers’ Show’s status as a premier industry event and a key fixture on the Philippine business calendar. Its long-standing reputation for quality, variety, and supplier reliability continues to support companies in their procurement efforts, offering a one-stop destination for all corporate gifting needs. With nearly four decades of service, the show remains a trusted partner for businesses seeking to enhance their brand image and strengthen stakeholder relationships through thoughtfully curated giveaways.
